UI/UX Designer, Web Builder, Portfolio 2023
Private Yachting
Objective
To design for a private yacht charter agency. The objective was to align the design with the marketing team's branding image while, optimizing UI/UX for both desktop and mobile platforms, with a focus on enhancing user flow based on prior UX research.
What I've done
1. Strategic Discovery & Branding Synergy
2. UX Research integration and streamlined user-flow
3. Web and mobile redesign & optimization
4. Web and mobile redesign & optimization
5. Development collaboration
Creative Process
1. Brand infused-design: Crafting a design that seamlessly incorporated the agency's branding and marketing image.
2. UX research integration: Integrating prior UX research insights to inform design decisions and to streamlining user-flow.
3. Digital Design: Optimizing web and mobile user-experience and interface. Receiving feedback and made small adjustments to ensure it was the best representation of their brand.
4. Development and finalization: Collaborating with developers and providing design assets, detailed specifications, and guidance to ensure a seamless transition from design to development.
Results
The project resulted in a design that seamlessly aligned with the agency's branding, improved the user flow, and optimized the UI/UX for both web and mobile platforms.
Conclusion
Through collaborative efforts between design, development, and marketing led to a design that reflects the agency's image, enhances the user experience, and remains adaptable to future innovations through design sprints.
Let's talk
